Shuntaro Furukawa, president of Nintendo, recently stated that the business “at this stage” has no intentions to raise the cost of a Switch in order to “prevent pricing consumers out.”
This follows reports that Switch sales had decreased over 20% recently as a result of the prolonged semiconductor scarcity, which has contributed to a 29% decline in profits over the period of the previous fiscal year.
Furukawa stated in an interview with Nikkei that there are two reasons why they are not currently taking it into consideration. “We want to prevent pricing people out so that we can provide distinctive enjoyment to a wide spectrum of clients.
Furukawa stated, “Nintendo will keep selling three different models: the standard model, the Switch Lite with a lower price, smaller size, and fewer functionality, and the OLED variant. “The most effective plan will be determined as we go. With a focus on the following few years, we’re doing our best to find premium products at fair prices.”
The executive continued, “Our OLED model will remain to be lower expensive than our other versions for the time being. There is no doubt that the cost of shipping has gone up, both by air and by sea. We are mulling over our options.
Furukawa was somewhat mum when it came to sales goals, stating that “all I can say is that we’ll strive to keep boost sales at the same rate. Hardware benefits from successful software. With the release of Splatoon 3 in September and Pokemon Scarlet & Violet in November, we will be able to try our best to reach our sales projection.
Furukawa observed that “we’re on pace for recovery from the later half of this summer” in regards to production limitations but added that “after that, things are unknown.”